PAMA Membership Meeting — “The Power of Insight”

Turns out the things that matter most to your customers are little things—the things that draw them in or turn them away. Join us as Daryl Travis discusses how to discover and do what matters most to your customers.

You’ll also learn how doing what matters most to your customers can cost very little yet produce big returns. Learn more and register here.

Throughout his extensive career, Daryl Travis has advised many of the largest and best brands in the world. His latest groundbreaking book, Little Things Big Returns, explores what really motivates people and how to deliver experiences that matter most to your customers.

A colorful and engaging storyteller, Daryl speaks frequently on the power of insights and the critical need for marketers to change the way they think about how people think. He explains how research can lead us astray or help us to gain a competitive edge. “Most research discloses what happens,” he says. “However, it often fails to reveal why it happens or the underlying emotional drivers that are critical in creating an effective strategy.” Daryl’s guiding mantra is The NINA Principle:—No Insight—No Advantage.

He could be described as a professor, detective, journalist, anthropologist and writer all rolled into one. Passionate about learning and understanding more about how people think, Daryl is always reading a new book—more than one hundred each year. His voracious reading helps leverage recent breakthroughs in the social sciences to improve the process of understanding customer motivations, tapping into the deeper underlying emotions and nonconscious mindsets critical to revealing what makes customers tick.

SoundGirls Virtual Conference

The SoundGirls Virtual Conference is open to all people with a passion for audio. The is a two-day event designed for audio veterans and rookies alike, providing tools, resources, and expertise of industry professionals to inspire and empower the next generation of professional audio engineers. 


Join WSDG for their full schedule of offerings at AES LAC 2021.

One and Dunn™ with Piper Payne

Need some new BBQ-ing techniques? Perhaps you’re new to beer & wanna dip your toes in, but don’t know where to start? Piper Payne has you covered! The Master of Mastering & Educator is our next guest on One and Dunn.